If you haven’t noticed yet, when it comes to makeup - 2024 is all about the skin prep, the brows, & the lashes. And brands continue to deliver products that help us makeup lovers achieve just that. Brands are also taking note of consumers searching for “healthier” or #CLEANER makeup formulas - & honestly I am here for it!

Looking to refresh your drugstore makeup routine? Look no further than here to add some new products to your makeup kit. Whether your routine is minimal, natural, or glam these affordable viral products will keep your makeup looking goodt!